Video marketing is often under-utilized in business, especially for those that do not have other options for marketing. There are so many advantages to video marketing that any business can find a huge return on their investment. Below are just a few of the advantages that your company can expect by publishing and marketing your training videos online.
Positive Public Relations
Simply by putting a (well produced) training videos online, you gain a great deal of leverage with your audience. Think about it: Would you shop at a grocery store where your purchases were still tallied up on an abacus, or would you worry about the quality of the “fresh fruits and vegetables” in a place such as that?
Your customers want to know that any business that they patronize is on the cutting edge of technology. It casts a positive light on all of the other actions that a business takes in the future. You also have the chance to introduce yourself in a more personal way to your audience in a video.
Increased Overall Exposure
Creating, publishing and marketing a training videos online will give you instant exposure on the major video sharing sites. It will also help to increase your exposure offline as well if the video is well made.
Every training video online has the chance of going viral. Training videos that goes viral expand the viewing audience based on the efforts of the audience watching it rather than the marketing efforts of the video producer. There is no place with more potential for increasing the exposure of a business, a brand or a product than online.
Higher Search Engine Rankings, Automatically
Another automatic effect of producing and marketing a training video online is that you get put on the short list for videos in the major search engines. There are far fewer videos online than there are text based websites. As such, when you create a video, you automatically have less competition for the top spots in video listings on the major search engines.
If you combine good production with the proper keyword analysis, you can create a very successful campaign for yourself online simply through the use of videos.
Better Return on Investment
There is no better place to get more for your marketing dollar than on the Internet. Because you do not have to pay in order to maintain the position of a video online, the only true expense is in the production of the video. Online training videos also stay up as long as you want them to. This means that as long as you can drive web traffic to your website, you can continue to reap benefits from the video that you have produced.
You can also gain revenue from the training videos if it becomes popular enough. Video sharing sites are more than willing to pay for popular and well produced training videos.