One of the biggest impediments to artists, authors and film makers getting their material out into the market place is the method of content distribution. In the olden days, CDs, DVDs, hard cover books and VHS tapes were the only medium for content distribution. And these physical items were expensive to make and expensive to store and ship. And artists would invariably need a distribution professional to help promote and distribute their material for them and distributors were also expensive.
Technology has provided us with excellent new ways of distributing our products that make it far easier for those in the creative side of business to get there product into the market place and visible. Those in the creative arts can take great advantage of these new means of content distribution to more easily and quickly begin selling their products.
Digital delivery is the newest and probably the best way to distribute content. The internet has a built-in audience of billions who are constantly looking for something new or something specific. It is relatively easy to set up a simple website and link to a powerful online streaming service. From here, you can use this as a platform for putting your music, art, photography, books, training videos, software and etc onto the world wide web for sale and distribution. You can then use the tools of search engine optimization to help drive traffic to your site and develop a larger audience of purchasers of your products.
Ease and Quickness
When you actually had to create demos or use professionals to get your content out to the public, it took much time and money. Today, it is easy to get your music, videos, photos, artwork and books into a digital format. Once it is in digital format, it is a cinch to get it online. It is just a matter of uploading your content to the right distribution portal. Whether it be a high speed streaming site with shopping cart, a social networking site or a personal website, with digital delivery of your content, you can make your material available to the public fast and easily, with modest expense and modest help from an expert.
Large, Built-In Audience
With the rise of social networking, there are tons of niche places where folks of like-mindedness can get together to socialize, share content, ideas and more. By taking advantage of digital delivery of your content, you can further your reach and audience even more through these social sites. One does not have to rely on just their own website. Social media tools allow you to upload sample content to your friends or potential customers to see. Then through powerful digital delivery systems, you can charge and deliver your content to a much larger audience already viewing you through social networking sites.
When an artist uses digital delivery for the distribution of their content, they can get their material out on the web fast and easily. Beyond the initial setup there are no production costs and streaming and downloading require no shipping time or costs. Your digital content is delivered through the web immediately, no waiting. Also, the internet provides many different means of directing your content towards like-minded individuals or those who would be interested in the product or service you have to sell.