The rise of the internet has drastically transformed the modern market from a system based on the delivery of physical items to one that increasingly is based on the online delivery of digital content. This is a tremendously beneficial option for publishers of all types, drastically reducing their overhead while increasing the potential reach of their products.
The Benefits of Online Content Delivery
The traditional market requires publishers to sell their products in retail stores, usually via the medium of wholesale distributors. This has two effects on the market: The first is that the publisher might find it impossible to effectively market their materials, especially if the retailers or distributors are reluctant to support their work. Additionally, the publisher only receives a small percentage of the purchase price of the item.
Online content delivery eliminates both of those factors. The material is directly available to the public, without the need for mountains of physical copies stocked in a retail store. Secondly, the publisher receives a far higher percentage of the purchase price, which can either increase the total net profit, or allow the publisher to provide higher savings to the customer base.
Greater Device Compatibility
A major advantage of online content delivery is the ability to ensure that the media is compatible with most popular devices. This is especially important given the fact that many individuals use more than one device when playing content. Using online delivery ensures that the material is both high quality and compatible with the consumer’s devices. The publisher provides a superior experience when compared to single format delivery options.
Customization and Customer Satisfaction
Another advantage is in the ability to customize the product in order to attract consumer interest. Online content can allow the customer to tailor the purchase to his or her immediate desires. This is especially significant in the modern online world, where this capability is increasingly being seen as essential by many online shoppers.
Furthermore, online content can include other components, including text and graphics that are associated with every audio track. This allows the publisher to include bonus content, such as creator commentary. This content can also be tailored for different purchasers, for example by including several different language options.
For those customers who desire a physical product, custom CD and DVD duplication services permit the distribution of high quality physical media, without the cost and delivery issues that plague the physical retail market. The customer can be assured of receiving his or her CD/DVD soon after it is ordered online, without the inconvenience of traveling to a retail storefront.
The Advantages of Website Based Commerce
Additionally, by using an individualized website and password-protected account to deliver content, consumers are able to replace material that they have lost due to equipment failure. This creates a greater sense of a shared community with the publisher and content provider. In today’s content delivery field, this can help develop a strong brand loyalty while becoming a component of the publisher’s marketing strategy.
Online content delivery and the use of streaming media represents the future of the entertainment market. By developing an effective online content delivery strategy, publishers can position themselves to take advantage of the ability to forge a relationship with their customers based on the convenient and customized online delivery of the products they desire, even as they reduce their own business costs.