Authors, Sell Books Online!

Writing a book or e-book can be extremely gratifying and potentially lucrative. In order to sell your book and generate income, it’s important to understand how to effectively market it. Luckily, the Internet is the perfect way to bring exposure to your book and get it in the hands of readers all over the world. With that being said, here are some ways to sell your book online.

Getting Started

Generally speaking, the first thing you will want to do when you sell books online is create a website and personalized web store to take orders and distribute your book. This will provide you with a place to send readers who are interested in your book and who want to find more information and make a purchase. In most cases, you will want to obtain your own domain name which involves a small hosting fee. Doing so is advantageous because it makes your book look more professional and should help with your search engine rankings. Stay away from free hosting plans as they almost always include advertising on your web site and do not offer the level of customization that paid hosting does. You will also need a web store with a shopping cart and secure check out area. Some companies also offer a one stop shop where you can get a personalized web store and payment system set up all at once.

Online Book Chains

One way to get your book out there for little to no cost is through online book chains. Basically, these companies allow you to sell your book online and take a percentage of each sale you get. While you won’t get the full amount that you would with your own website, these companies make it easy to bring quick exposure which can maximize the number of books you sell. Besides selling your book in a traditional hard or paperback version, you can convert it into a digital format and sell it in MP3 format and ereader formats, perfect for handheld devices.

Self Publishers

Another way to bring exposure is to self publish your book. This will allow you to upload your book and makes it possible for consumers to purchase it digitally, MP3, ereader and PDF formats, or on a hardback or paperback book. Like online book chains, they handle the payment process as well.

Marketing

In order to increase the volume of books you sell, it’s important to utilize some effective marketing channels. One of the easiest ways to reach your target audience is to take advantage of some popular social media sites. To get started, you should create a page for your book. This will allow you to explain the premise of it and tell people why they will benefit from buying your book. You will also want to network with other authors or people who are relevant to the niche your book is in.

Along with this, there is affiliate marketing. This concept revolves around having other people market your book and sharing a percentage of each sale with them. There are several companies that allow you to upload your book for a one time fee. From there, other marketers can promote your book and you will both earn money. While you must pay affiliates a percentage, you can still make a significant amount of money in many cases when you sell books online.